Chocolate packaging design starts with Innovation.
Because packaging is the first impression consumers have of chocolate products, chocolate packaging design is a critical aspect of product development. Design plays a significant role in sales by capturing consumer attention.
Chocolate packaging design today is more important than ever. Research has shown that perception of taste is influenced by emotions evoked by packaging. How chocolate is packaged actually has a huge effect on how much we like the chocolate inside. A high quality package often results in a higher opinion of the quality of the actual product. That’s why designing great packages is so important for chocolate companies.
Undertaking a package design or redesign program can be complex. There are many things that need to be considered. At JBM, we think outside of the chocolate box – literally. Our Innovation Team actively collaborates with your team to think through new ways of approaching packaging to help achieve your sales goals and realize operational efficiencies. We analyze your current packaging challenges – from product properties and production processes, to environmental and supply chain conditions, to merchandising and end user requirements.
When creating chocolate packaging, we ensure form, function, and appeal are accomplished. All technical aspects of the package are considered – materials, protection, durability, finishing details. Our team works with you to package your products in an effort to balance functionality, branding, sustainability, and logistics.
Consumers are increasingly putting pressure on brands to improve the impact packaging has on the environment. Our team carefully considers the environmental impact of packaging as an integral part of product design. Sustainable packaging requires rethinking package design. We build in sustainability from the very beginning of our packaging development cycle with product design and raw materials sourcing.
But eco-friendly packaging doesn’t have to be brown. Visual aesthetics play a major role in a product’s success. Research shows that aesthetic package design leads to an increase in the time consumers spend on making decisions. The more aesthetics offered by the package, the better the chance it has of being chosen. We help your chocolate packaging tell your story. Color. Imagery. Patterns. Windows. Texture. Craft, conventional, or organic, our packaging design solutions will help your chocolate make a compelling connection and sell.
Glassine for chocolate packaging – a unique solution for branding, protection, and sustainability.
Few packaging materials have the ability to effectively display and protect the contents. Glassine paper offers the distinct benefits of creative presentation plus protection. Translucent glassine is perfect for tiles, truffles, and chocolate bars. It is food safe, grease resistant, and allows the natural appearance of chocolate to show through the packaging. Glassine is also an excellent choice for sustainability. It starts from 100% sustainability-managed forests and is 100% biodegradable.
At JBM, we specialize in glassine. We’ve manufactured billions of glassine bags and envelopes. Our custom design and printing capabilities on glassine papers offer the high impact packaging you just can’t get from other materials – full color printing heightens appeal, while allowing your beautiful chocolate products to show through the package.